Apple says hardware leaks harm consumers

Apple firmed up its stance on hardware leaks in a cease and desist letter addressed to a Chinese citizen in June, saying the publicization of unreleased products hurts consumers.

In the letter, penned by Apple lawyers and sent to a known Chinese leaker and seller of prototype hardware, the company argues unauthorized advertisements pertaining to rumored or unreleased products harm consumer interests by diminishing launch day surprises, reports Motherboard."Such situations harm the interests of consumers and Apple. Therefore, it is obvious that when the unpublished information about the design and performance of Apple's products is kept confidential, it has actual and potential commercial value," Apple's letter reads, according to the report.

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