Former employees and a cofounder explain what went wrong at Microsoft's Mixer, which is shutting down even after spending millions of dollars on top streamers like Ninja to compete with Amazon's Twitch (MSFT)
Published
· *Microsoft plans to shut down its video streaming service Twitch, its answer to Amazon's popular Twitch, by July 22. *
· *Microsoft spent tens of millions of dollars on Mixer, particularly within the last year as it lured top streamers like Tyler "Ninja" Blevins from Amazon's Twitch with big-money exclusivity deals.*
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