Comment: The star of yesterday’s Apple event was the new iPad mini
If I had to write a brutally honest headline for yesterday’s Apple event, it would be: Apple announces exciting new iPad mini (alongside worthwhile updates to Watch and iPhone).
It’s not that the iPhone 13 and Apple Watch Series 7 updates were uninteresting. Indeed, Apple has successfully sold me a new iPhone. It’s just that the improvements were, for most use cases, relatively modest when you compare them to the complete transformation of the iPad mini …
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