Taylor Swift Box Office: Lessons Learned From ‘Eras Tour’ Rollout Fumbles

Taylor Swift Box Office: Lessons Learned From ‘Eras Tour’ Rollout Fumbles

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There probably isn’t a top director or star who doesn’t envy Taylor Swift for doing an end-run around the Hollywood studio system and teaming directly with AMC Theatres to bring her new concert movie to the big screen. That way, she could be in the driver’s seat, versus having a studio or indie…

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